Propuesta de plan de negocios para la creación de una distribuidora de productos avícolas para asaderos

Abstract

The objective of this degree work is the design of a business plan for the creation of a distributor of poultry products for broilers. At first, a situational diagnosis is developed where variables and factors that are part of this area are identified. It is verified, from the application of a survey, information on the needs, preferences and relationships of the different potential clients existing in the capital. From this information it is possible to determine the supply and demand that serves as input for the development of the proposal. In a second moment, the main factors and variables necessary for the establishment of the proposal are exposed, supported by the design of a technical-administrative study and the main elements are exposed. In a third moment, the Financial Study is exposed, where indicators are analyzed with the NPV, the IRR and the Cost Benefit, whose figures support the viability of this project.