Diseño de un plan de marketing para la "Mecánica Automotriz Suncar" ubicada en la parroquia Tumbaco

Abstract

The realization of this work prior to obtaining the title of engineer in Business Management by the Umet towards the author of this document is based on the use of the research lines of the Business Management Career: Competitiveness, Productivity and Entrepreneurship, all This, aligned with the needs or central problem of Suncar Automotive Mechanics, where it was established that it has a low position as a firm or brand in its area of influence (Tumbaco), presumably this problem of drift from several causes, among the The most important are: knowledge and application of empirical marketing and commercial activities and, a value proposition lacking an accompaniment that allows greater customer loyalty and remembrance of the company. That is why the author of this document sets two specific objectives, the first determined by the analysis of the current situation, where, in its external and competitive environment, it could be found that the companies that are engaged in the activities of Mechanical and electronic auto repair perform moderately against the critical success factors that are present in a highly competitive industry. On the other hand, it seeks to design a marketing plan so that it allows a greater and better positioning of Talleres Multimarca Suncar not only in its operating sector, but also that this service extends to all sectors of the DMQ.