The present work is carried out in the city of Guayaquil, where the research was carried out with a market study. This research arises with the need to know the feasibility of importing Qingdao brand tires, regarding the costs and quality of tires sold in the city. Through this research, potential competitors will be detected and that a new line of tires will enter the market viability and commercial impact. This research in turn allows us to have information about potential customers and demand, in addition to being able to know the preference for some type of brand in particular and its willingness to be able to acquire a brand other than those marketed in the market. In addition, a study is carried out on the business plan to import these tires from China taking into account the supply and demand of the market.
