(Quito, Universidad Metropolitana, 2008) Espinoza Cordero, Carlos Xavier; Bernard, Prosper; Plaisent, Michel
MSU is part of a series of cases covering different aspects of management including information systems, international business, strategy, governance, and organizational behavior.
MSU raises many management issues in a large not-for-profit organization. For example, it looks at strategies used to enter and succced at the international level. MSU deals also with organizational culture, rumor management, governance issues, and fiscal responsibilities for public administrators.
MSU illustrates the probles facing "entrepreneurs" within a bureaucracy, especially in a university where professors have some freedom.
